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Advantages of Outsourcing Telemarketing Services

Advantages of Outsourcing Telemarketing Services

When deciding to begin a telemarketing campaign, newspapers typically have the choice to outsource their telemarketing services to a specialized direct marketing or telemarketing company or to handle their own telemarketing services and campaign in house. The advantages of outsourcing to a telemarketing company include benefiting from experience and knowledge of the industry telemarketing, achieving more profitable outcomes, reaching higher subscription and retention goals, and targeting a more specified market. Therefore, outsourcing telemarketing services can not only help your telemarketing campaign to be more successful, but it can also reduce overall costs as well.

To learn more about the benefits of working with a telemarketing company for your direct marketing and telemarketing services, please feel free to contact us at The Pisa Group. You can also contact us to learn more about our available outbound telemarketing services for planning and implementing a telemarketing campaign. These available services include telemarketing campaign design, planning, and implementation services as well as a variety of retention telemarketing services for reaching customer retention goals.

Benefits of Outsourcing Your Telemarketing Services Include:

Achieving More Profitable Outcomes at a Lower Cost

The first main advantage of outsourcing your telemarketing services to a specialized telemarketing company is the ability to take advantage of cost savings. When attempting to conduct in house campaigns, it can deteriorate a budget rather quickly. This is because of the amount of planning and training that can go into developing a campaign and preparing for the telemarketing. Additionally, for companies that are not set up to conduct telemarketing services, there can be high costs for carrying out a campaign. This may include using customer service personnel for telemarketing services and reducing your ability to provide customer service. Therefore, outsourcing your telemarketing services to experienced telemarketing companies can be a cost saving alternative to in house telemarketing.

Reliably Converting Prospective Customers

Another advantage of outsourcing telemarketing services stems from the level of training and experience that representatives have at telemarketing companies. Because telemarketing service companies, like The Pisa Group train their representatives on a variety of sales techniques, up-sell techniques, and retention techniques, they are more likely to turn prospects into subscribers and to deliver higher levels of retention. Our telemarketing service representatives have some of the highest retention rates in the industry and can use this knowledge to help you reach your goals.

Targeting the Best Potential Customers

Outsourcing your telemarketing services to an experienced telemarketing company, like The Pisa Group, allows you to better target your ideal demographic and customers. At The Pisa Group, we can review your past and current customer information before beginning your telemarketing services to determine your most attractive customers. We can then focus our telemarketing services on reaching these customers in order to improve the overall success of a campaign.

Outsourcing Telemarketing Services for Newspapers

Benefiting from Thorough Knowledge and Understanding of the Industry

The final advantage that comes from outsourcing your telemarketing services to a telemarketing company is the ability to benefit from years of experience and research. Telemarketing companies, especially The Pisa Group, which specializes in providing newspaper sales and telemarketing, have significant experience conducting telemarketing services and campaigns for newspapers. When planning and implementing your telemarketing campaign to improve retention or collect new subscriptions, we can help you understand types of campaigns that have been successful in the past for other newspapers. Therefore, you can make an informed decision when planning a campaign in order to achieve the best outcomes.